The project

Anugo Media is a turnkey web design and programming agency that caters to small and very small businesses. When given the project, we strongly recommended a name change (for obvious reasons). The new name, Shortkut, better reflects the brand’s positioning and philosophy while being universal.

We developed a sharp new logo, a vivid color palette as well as a tailor made pattern. We also work with an illustrator to help bring the new brand to life. The combination of all these elements enabled Shortkut to not only solidify their positioning in a competitive market, but also expand their business to the United States, Europe and parts of Africa.