The project

Christian Thibaudeau has been involved in the business of training for over the last 20 years. During this period, he worked with athletes from 28 different sports. He has been “Head Strength Coach” for the Central Institute for Human Performance (official center of the St. Louis Blues). His work method enabled him to lead several successful athletes in a multitude of different disciplines. It was only natural for him build his own brand and quickly position itself as a leader in an ultra-competitive space. In order to achieve this, a vast design platform was developed which assured a strong and coherent visual voice across all its channels.