The project

Alice Buchanan is a family owned, high-end boutique for kids ages 0 – 8. The strategy was to develop a high-end and modern identity while while balancing friendliness and class.

By combining the letters A and B, we were able to develop a heart symbol that represented the brand and its core values. The combination of colors, type and symbols created a rich and classy visual platform that allowed the brand to talk directly its core market; parents and grand-parents. In parallel, three friendly characters were born from the heart symbol, enabling us to also speak directly to kids whenever necessary.