Branding

Falafel Avenue

The project

Falafel Avenue is a new fast-casual restaurant located in Montreal, Canada. They have a contemporary twist on a time-honoured street-food fave. Falafel Avenue provides homemade culinary creations that deliver what today’s savvy consumers want: fresh, exotic flavours, and healthy eating, every time.

We developed a simple and minimalist platform enabling us to create a memorable and high impact identity system using key brand elements. The combination of the logo, typography, colours, and patterns helped create a dynamic language unique to Falafel Avenue. Different messages allowed us to target specific audiences, from business professionals to university students. Mixed in with rich and enticing food photography, the overall visual system really stands out and redefines freshness and friendliness.