Branding
Imprimerie IDC
The project
Imprimerie DomcoCayer is a print shop located in Blainville, Québec, Canada. Wanting to affirm their place as leader in the high-end print business in the region, the shop decided to go through a complete identity overhaul.
The general concept was to be clean, be beautiful and be colorful. Being a medium slowly on the decline, I wanted to show that print could still look cool and flashy if done right. To accomplish this goal, I opted for a dynamic identity system based on geometry and Pop Art engaging the end user in a rich and fun environment.
Credits
Art direction and design
Charles Daoud
Agency
Tapage
