The project

Both schools, under the same governance, sought to unify their image to reflect a common and coherent identity. Quality education, a unique environment, and caring supervision were highlighted through a design aimed at emphasizing the human approach and the importance of nature at the core of the identity of these two establishments.

Inspired by tree rings, the new logos and brand architecture create a lasting impression. It was vital to create a coherent, simple and perennial structure that not only worked for both schools, but was also easy to deploy internally and externally. Both identities are nearly identical except for Collège Trinité’s additional tree ring, a nod to the higher level of education and its older students.

A variety of merch was also designed to help launch both brands and showcase the new modern identity. New intuitive and modern websites were also developed to help boost their visibility and, consequently, their enrollment rates.