The project

Groupe TRT, previously known as TRT Transport, offers comprehensive solutions for personalized transportation. Their business was quickly expanding and new services that went beyond transportation were being launched. It was time for a brand overhaul.

A name adjustment was recommended in order to better reflect the new brand architecture. The visual identity was rebuilt from the ground up to help the business expand beyond the Quebec region. New brand signatures and taglines were also developed in order to explain and simplify TRT’s new brand positioning and architecture to its clients.

Once the new foundation was in place, we adapted their new identity to the Web by completely rethinking their website and how potential customers interacted with it.