The project

Identity proposal for a brand catering to beer lovers through different communication channels. First and foremost though, Birrë + Co is an app that invites users to discover new beers using their unique discovery tool. It also allows you to locate places selling your favorite type of beer, cider and malt beverages. Users then get cash back on future purchases.

In order to enter such a saturated and competitive market, Birrë needed a strong, modern and authentic identity. The key was to be flexible enough to be easily exportable to various platforms (print, Web, advertising, apparel, etc.), and slick enough to stand-out in the app store. Using the dieresis, the + symbol and the underscore, we developed an elaborate visual platform. Mixed in with the vintage beer-related illustrations and fresh color scheme, Birrë + Co was sure to turn heads.