Branding

Pomerleau PX³

The project

The Culture and leadership team at Pomerleau, a prestigious Quebec based constructor, wanted to establish an academy offering a unique and industry-defining training program, which would then become a prime destination for employee development across Canada. PX³ is all about Pomerleau celebrating excellence in three key facets: through its distinctive organizational culture, its positive leadership and its avant-garde training program. The objective was to create new brand that shared strong visual roots with the constructor while having a personality of its own.