The project

Identity developed for Hustlebloom, a business that offers services similar to the ones provided by a chief financial officer (CFO) for entrepreneurs, and tries to simplify or fix the financial states of its clients. To help penetrate such a bank-dominated market, the identity had to project an ultra professional and credible image. The letter B was used to illustrate the Bloom aspect of the brand in its symbol. Despite it’s overwhelming simplicity, this icon not only fits well with the name of the business but also with its core values.