Branding
Orchestra 914
The project
The Chappaqua Orchestra was created in 1958 and has been an active player in its community since its inception. In 2021, the orchestra decided to change its name to Orchestra 914 to broaden its horizons and cater to a larger audience in the state of New York. The new identity has a much more modern approach while maintaining some classical aspects. The logo itself is based on a five-line staff and gives the typography a sense of movement. A short version of the logo was also created (o914), making it flexible for various projects and shows the Orchestra’s proximity to its core audience.
Credits
Creative direction
Charles Daoud
Art direction and design
Charles Daoud