The project

Every CEGEP in Quebec offers Business Services, and Collège de Rosemont is no exception. To start off the project, the Macadam team had to find a name for this entity and went with édago, which suggests the word pedagogy and the beginning of the word education, recalling the family link with the parent brand. In fact, the new logo’s acute accent was created by adding shapes derived from the Rosement logo. The use of lowercase in the wordmark is consistent with a welcoming, friendly, unpretentious brand personality.