The project

Partners for nearly a decade, the firms GCT Comptables professionnels agréés and St-Laurent Grégoire Avocats decided to join forces. The partners identified an opportunity to create a new brand that highlights their expanded service offering and enhances their recruitment efforts.

We renamed the new professional services firm, whose clientele is primarily composed of healthcare clinics, to Escient which, in French, means a full understanding of something, therefore reflecting the expertise and commitment that define the reputation of its team.

It was important for us for this brand to stand out amongst its peers not only with its name, but with its visual identity as well. The new geometric logo along with its vivid colors, modern typography and striking photography ensured just that.

Gradually unveiled to employees, clients, and then the public, the new Escient identity helped propel the company into a new era of growth. Since the rebrand, they’ve experienced rapid and sustainable expansion.