Branding
Mëkanic
The project
Mëkanic’s specialty lies in designing and manufacturing custom equipment for scientific research. It’s all about problem solving when it comes to their business model and there are no limits to their creativity. To illustrate this, a perpetually evolving dynamic identity system was created. Taking inspiration from the geometric building blocks everyone played with as kids to develop the design grid, we were able to create a minimalist identity with limitless potential.
Credits
Creative direction
Charles Daoud
Art direction and design
Charles Daoud