The project

DG3A is an architecture firm based in Quebec city, Canada. The project was to update their brand positioning and visual identity.

The old logo was starting to date, didn’t scale well and didn’t reflect DG3A’s vision of architecture. The new dynamic logotype modifies its typographic configuration, allowing it to adjust to various spaces, akin to the work of architects. Having an adaptive logo and a modular grid system allowed us to approach the design of their collateral with full freedom while maintaining a sense of harmony between each individual and unique piece.