The project

The École Nationale de Danse du Canada (National Dance School of Canada) enables graduates to pursue their desired careers in the arts and entertainment industry by offering a diversified high level program aimed to develop the artistic talent of students-dancers and the skill set necessary to navigate the job market. Much like dancing, the identity is based on movement; from type to photography. The key was to find the perfect balance: the school has to look cool and hip but also highly credible and professional.