The project

The Montreal bakery Andalos was founded in 1991 by Raymond Cheaib. Today, the business counts over 200 employees and is lead by his three children; Pascale, Elie and Roger. Andalos' products are distributed in Quebec, Ontario, the Maritimes as well as the American east coast, from Massachussetts to Florida.

The goal was to revamp a brand that hadn't evolved in the past 27 years without causing any confusion to its loyal clientele. The various new brand elements (logo, colors, type, pattern, crest, etc.) contribute to Andalos' repositioning while staying true to its authentic nature, which is what made Andalos famous in the first place.